Welcome! If you missed the first lesson, it’s here. So we defined social media, related that definition to our daily lives. Then we justified the need for social media for our businesses, and went on to list a few general tips for using social media, regardless of the platform. As promised, Twitter’s the topic for discussion today.
Let’s quickly define some basic terms.
Twitter – your world in one hundred and forty (140) characters. It gives the opportunity to answer the question, ‘what are you doing now’?
Tweep/Twitterer – the person tweeting
Handle – name of the tweep; could be the person’s real name, an adaptation of the name, or something totally different.
Follow – adding people who interest you to your Twitter reading list. Their tweets will appear automatically.
Hash tag – A hash tag or hashtag is a way of organizing your updates for Twitter search engines. One of the currently most commonly used hash tag on Twitter is #followfriday where users network by providing the names of their favorite people to follow on Twitter.
Direct Message – DM for short, it refers to private messaging on Twitter between two people. If Jeremy follows Brandon, Brandon can send a DM to Jeremy. Jeremy can only reply the DM if Brandon ‘follows’ him back. So, why consider Twitter for your business? – because of the immediacy it affords your business. Whether it is praise, criticism, clarification, or a query, it is fast, and used properly, boosts the customer service perception your audience will have of your company.
It also functions as a great listening tool. – it reduces your organization’s dependence on traditional media channels (which you might not be able to afford anyway) and counters inaccurate press coverage. It increases the reach of your existing content online by providing easy access for journalists, bloggers, etc. – most importantly, because your target demographic is there. That means that if your target is not on Twitter, it will be a little fool hardy to go on Twitter and hope to reach out to them. *note to self: discuss ‘what platform for what business’ soon*
Are you convinced yet? Let me know!